At Harrods, I helped redefine how circular fashion could operate within a luxury retail ecosystem without compromising commercial performance. I led the launch of 14 new brands aligned to a refreshed sustainability and circular fashion positioning, delivering a 68% sell-through versus a 55% category average and improving Gen Z brand perception by 22%. I also established strategic partnerships with The Restory and My Wardrobe HQ, unlocking £1.2m in incremental revenue streams while protecting full-price, in-season sales.