Senior Marketing & Brand Strategy Leader
About Me
Professional Experience
2024-2025
EU Senior Marketing & Content Lead, Creators
AMAZON
At Amazon, I led brand and growth initiatives across a complex, multi-market creators ecosystem. I designed data-led, AI-enabled marketing systems that delivered scale, efficiency and measurable impact without compromising quality.
2023- present
Marketing & Brand Consultant
A/TY MARKETING
​Through my consultancy, I’ve partnered with premium brands to refine positioning and elevate how they show up in market. The work focused on translating brand ambition into disciplined, executable growth with clarity and impact.
2022-2023
Category Development Officer, EMEA
SPOTIFY
At Spotify, I shaped category and growth strategies for premium retail and travel partners using audience insight and data. The role combined commercial rigour with storytelling to position the brand as a strategic growth partner at senior level.
2021-2022
Head of Brand, Marketing & PR
LAMPOO
At Lampoo, I helped scale a second-hand luxury business during a period of rapid growth and constraint. Reporting directly to the CEO, I led brand, PR and go-to-market strategy, balancing credibility, speed and commercial impact.
2019-2021
Group Marketing & Communications Lead
HARRODS
​At Harrods, I worked at the heart of a global luxury institution, leading marketing across fashion and accessories. I balanced heritage and innovation, delivering commercial growth while protecting brand authority and trust.
2016-2019
Global Brand Marketing Manager
YOOX NET-A-PORTER
​At YNAP, I led global brand strategy and integrated marketing across multiple regions and cultures. The focus was on building long-term brand equity while delivering consistent growth at scale.
Education
2025
Generative AI Leadership | Google
I completed Google’s Generative AI Leadership programme to apply AI practically in marketing. I use it to scale output, automate workflows and improve efficiency without increasing team size or budget
2002-2005
Psychology BSc. I University of Warwick
I studied Psychology out of a fascination with how people think and make decisions. That curiosity led me into marketing and still shapes how I approach brand, growth and performance today.
1999-2001
Maths, Psychology & Spanish I Truro College
I grew up in Cornwall and completed my A Levels at Truro College, studying Maths, Spanish, Psychology and General Studies. That mix shaped how I think — combining analytical rigour, curiosity about people, and an early interest in different cultures and perspectives.
Skills & Expertise
My skill set sits at the intersection of brand strategy, growth and performance. I build credible brand foundations, design and lead full-funnel marketing strategies, and use data, technology and AI to drive measurable commercial impact. I’m experienced in scaling marketing systems across markets, managing investment and ROI, and leading teams to deliver consistently at pace without compromising quality or brand standards.