ABOUT
Senior international brand and marketing leader with 19 years’ experience shaping and scaling premium brands across luxury, retail and global platforms. Known for leading large, cross-functional teams to turn brand repositioning and brandformance strategy into measurable growth — including €22M in new customer revenue following a global repositioning, and a 350% increase in marketing output through AI-enabled operating models. A trusted partner to global and regional leaders, combining brand judgement, commercial rigour and data to drive growth in complex, multi-market environments.
EXPERTISE
Brand Strategy & Positioning
Crafting compelling brand strategies and effective positioning that resonates with the target audience, elevating brands to new heights of success.
Integrated Consumer Marketing
Implementing integrated marketing campaigns that seamlessly connect with consumers across various touchpoints, driving engagement and loyalty.
Partnerships & Creator Ecosystems
Forging strategic partnerships and nurturing creator ecosystems to enhance brand presence and influence in the market.
Growth & Commercial Performance
Driving growth and ensuring commercial success through innovative strategies and performance-focused initiatives.
AI-Enabled Marketing Scale
Leveraging advanced AI capabilities to scale marketing efforts, optimizing output and efficiency to achieve exceptional results.
EDUCATION & CERTIFICATIONS
Generative AI Leadership, Google (2025)
Introduction to Generative AI, Google (2023)
SQL for Data Science, University of California (2024)
Understanding Basic SQL Syntax, Coursera (2024)
Data Analytics for Marketers, IDM (2015)
Psychology BSc. Bachelor's Degree, University of Warwick (2005)
A-Levels: Maths, Psychology, Spanish, General Studies, Truro College (2000)