At Amazon, I led the positioning and growth strategy for Amazon Influencer & Associates Programmes, delivering end-end marketing and content strategies across 9 EU markets. I focused on scaling quality and performance through systems rather than volume. I launched a multi-market virtual education platform to upskill creators and improve content quality, delivering $3.2m incremental revenue in 6 months, while designing lifecycle marketing programmes that increased engagement from 26% to 38%. In parallel, I pioneered AI-enabled email creativity and production workflows, scaling output capacity by 350% and lifting open rates from 2.8% to 7.4%.